What’s included
Campaigns built around your goals.
01Paid Search & Shopping
Capture existing demand and turn product or service searches into measurable business opportunities.
- Search campaign builds, keyword research, negative keywords, and search-term audits
- Shopping and Performance Max strategy, product-feed setup, and Merchant Center diagnostics
- Bid and budget optimization around purchases, qualified leads, and cost per acquisition
- Retail media and marketplace advertising across Amazon, Walmart, and eBay, with strategy tailored to each catalog and channel
Relevant platforms
Google Ads · Microsoft Ads · Amazon Ads · Walmart Connect · eBay Ads · Google Merchant Center
Paid Social
Connect your offer with the right audience, then use creative and conversion data to improve acquisition.
- Audience research, prospecting, retargeting, and customer exclusions
- Campaign setup, creative briefs, ad testing, and ongoing optimization
- Budget decisions informed by acquisition cost, lead quality, and customer value
Relevant platforms
Meta Ads · TikTok Ads · LinkedIn Ads · Pinterest Ads · Snapchat Ads · X Ads
Programmatic, Display, Native & Ad Serving
Reach relevant audiences across the web with coordinated media buying and reliable campaign delivery.
- Programmatic display, native advertising, and retargeting strategy
- Audience and placement selection, frequency management, and inventory-quality reviews
- Creative trafficking, ad serving, tracking QA, and delivery troubleshooting
Relevant platforms
The Trade Desk · DV360 · Campaign Manager 360 · TripleLift · Taboola · Criteo · AdRoll · Connexity
Video, CTV, OTT & Audio
Build awareness and consideration through online video, connected TV, streaming television, and digital audio.
- YouTube, connected TV (CTV), over-the-top streaming (OTT), and audio campaign planning
- Audience, geography, inventory, creative-format, and frequency planning
- Delivery and engagement reporting with attribution evaluated in the context of each channel
Relevant platforms
YouTube Ads · StackAdapt · MNTN · Hulu Ads · Spotify Ads · Pandora Ads
AI Search & Conversational Advertising
Reach prospective customers as they research questions, compare options, and make decisions in AI-powered experiences. We assess channel fit, confirm access, and build a measured testing plan around your business goals.
- ChatGPT Ads planning, creative and landing-page preparation, and campaign management where advertiser access is available
- Google Ads campaign readiness and optimization for eligible placements in AI Overviews and Gemini-powered AI Mode in Search
- Conversion measurement, controlled budget tests, and performance reviews based on leads, sales, and acquisition efficiency
Relevant platforms & placements
ChatGPT Ads · Google Ads: AI Overviews & AI Mode in Search
Choosing the right AI opportunity
Availability depends on the platform, market, account, and campaign eligibility. Google’s AI Search placements are distinct from the standalone Gemini app. Claude currently remains ad-free. Paid ads do not purchase organic recommendations or guaranteed inclusion in AI answers.
Platform information reviewed October 20, 2026. ChatGPT Ads · Google AI Search ads · Claude’s approach
Meta Ad Design, Photoshoots & Videography
Create the images and video your campaigns need, with creative shaped around your brand, audience, and offer.
- Meta ad design for Facebook and Instagram, including static images and carousels
- Photoshoots for products, people, and brand imagery
- Videography and editing for ads, Reels, Stories, and campaign content
- Creative concepts, format adaptations, and variations for testing
What you can expect
- A channel and campaign plan tied to your goals
- Campaign setup or account restructuring
- Ongoing testing, budget pacing, and optimization
- Performance reporting with priorities for the next period
We confirm deliverables, platform access, and ongoing responsibilities before work begins.
