What’s included
Understand what’s working—and what isn’t.
01Campaign Performance Audit
Identify wasted spend and the opportunities most likely to improve results.
- Campaign structure, search terms, audiences, placements, bidding, and budget allocation
- Lead quality, acquisition cost, creative performance, and conversion trends
- Prioritized recommendations with clear evidence and next actions
Conversion Tracking Audit
Check whether the data behind your decisions reflects real customer actions.
- Forms, calls, ecommerce events, attribution, and conversion values
- Missing or duplicate events, tag firing, and consent behavior
- A documented measurement gap list and validation plan
CRM Audit
Review how leads and customer records move from inquiry to follow-up.
- Lead sources, lifecycle stages, field mapping, and duplicate records
- Routing, ownership, sales handoffs, and follow-up visibility
- Reporting alignment between advertising, CRM records, and business outcomes
Automation Workflow Audit
Find gaps, failures, and unnecessary complexity in connected workflows.
- Triggers, branching logic, integrations, field mapping, and timing
- Duplicate actions, failed handoffs, suppression rules, and error handling
- Recommendations for a more reliable and maintainable workflow
Creative Performance Audit
Understand which messages and formats earn attention and drive action.
- Creative results by audience, placement, format, and funnel stage
- Message consistency, creative fatigue, and landing-page alignment
- A focused testing brief with priorities for the next creative cycle
Website & SEO Audit
Review the customer experience and organic-search foundations.
- Mobile journeys, navigation, page structure, forms, and broken links
- Indexing, metadata, headings, internal links, and search-intent alignment
- A prioritized roadmap for content, usability, and technical improvements
What you can expect
- A documented assessment of the agreed systems and accounts
- Findings supported by performance data and configuration checks
- Recommendations ranked by business impact and effort
- A review session and implementation roadmap
We confirm deliverables, platform access, and ongoing responsibilities before work begins.
