What’s included
Measurement you can make decisions with.
01Conversion Tracking & Audits
Make sure the actions that guide your advertising decisions are measured correctly.
- Website conversion-tracking audits across forms, calls, purchases, and key customer journeys
- GA4 event planning, Google Tag Manager setup, and advertising pixels
- Troubleshooting missing or duplicate conversions, event values, and cross-domain measurement
Calls, Sales & Attribution
Connect customer actions to the sources and campaigns that influence them.
- Call tracking, first-time caller reporting, and lead-source analysis
- Ecommerce purchase, revenue, and customer-journey measurement
- Attribution reviews that distinguish platform-reported results from overall business performance
Reporting & Data Quality
Get a clear view of performance and the information needed for the next decision.
- Reporting around sales, qualified leads, cost per lead, cost per call, and acquisition cost
- Budget pacing, channel comparisons, and data-quality checks
- Data-flow reviews and sensitive-data filtering aligned with your business requirements
Cookie Compliance & Consent Management
Implement consent controls that support your website’s privacy requirements and measurement plan.
- Cookie and tracking-tag inventory with consent-management platform configuration
- Banner design, visitor preference controls, and consent-aware tag behavior
- Testing accept, reject, and preference-change journeys against requirements supplied by your privacy or legal team
What you can expect
- A measurement plan with defined conversion actions
- Configured or corrected tracking within the agreed scope
- Validation of key conversion journeys
- Reporting that explains results and next steps
- Cookie and consent configuration when included in your scope
We confirm deliverables, platform access, and ongoing responsibilities before work begins.
