Annual media investment
Across managed and co-managed accounts in 2025.
Salt Lake City · Nationwide reach
Peak Performance
Marketing.
Built on Strategy, Driven by Results
Paid advertising, conversion tracking, and clear reporting for businesses focused on ecommerce sales and qualified leads.
Our services
The right expertise.
A clear scope.
Find the support your business needs, from campaign management to measurement and customer retention.
01
Paid Advertising
Reach customers ready for what you offer.
- Paid search & shopping
- Paid social
- Programmatic, display & native
- Video, CTV, OTT & audio
- AI search & conversational ads
- Meta ad design, photoshoots & videography
Analytics & Tracking
Understand what happens after the click.
- Tracking setup & audits
- Calls, sales & reporting
- Cookie compliance
Strategy & Optimization
Know where to focus your next investment.
- Market & audience strategy
- Landing-page design & CRO
- SEO & creative testing
Email & Retention
Build the relationship beyond the first sale.
- Promotional emails, triggered flows & SMS
- Popups & post-purchase surveys
- CRM & automation workflows
Auditing
Find the gaps and prioritize what to improve.
- Campaign, tracking & creative audits
- CRM & workflow audits
- Website & SEO audits
Each engagement is tailored to your goals, budget, and existing setup.
Explore all services
Experience behind the strategy
Hands-on expertise.
Business-level perspective.
Nine years across agency marketing, ad tech, and client services—with responsibility for campaign performance, client relationships, and the systems behind the reporting.
Clients’ conversion tracking
Sole owner of implementing and managing all conversion tracking across an ad agency’s client roster.
Accounts personally managed
Direct responsibility for strategy, campaign optimization, creative and audience analysis, budgets, client communication, and reporting.
Commercial impact & agency growth
At an ad agency with a 17-year history, Branden contributed to its three most profitable years on record: 2023–2025. Agency revenue across his managed and co-managed accounts grew from $93K in 2022 to $547K in 2025.
Healthcare & privacy-focused workflows
Built workflows designed to support HIPAA compliance by removing protected health information before data reached advertising platforms, helping the agency take on healthcare clients. Co-managed three healthcare accounts representing $3.5M in 2025 media spend.
Client leadership & team development
Served as the primary contact for key accounts and led advertising performance reviews with client owners and C-level leadership. Translated results into clear investment priorities, directed creative reviews, and hired, trained, and supervised staff.
Financial services & lead quality
Managed acquisition for a financial services client across paid search, social, and CTV. Combined client-scored lead-quality feedback with conversion and cost data to improve targeting and guide budget decisions.
Operations & accountability
Built automated invoicing and introduced twice-weekly budget-pacing reports, giving leadership and account teams a clearer view of spending. Brought the same discipline to campaign delivery, reporting, and day-to-day client management.
Selected client outcomes
From Branden’s work at an ad agency before founding Dolomite Advertising.
Ecommerce · DTC brand
$5.8M → $35.8MAnnual company sales · 2023–2025
Media investment: $257K (2023) → $545K (2025) · +112%
- New-customer sales
- $4.9M → $26.1M2023 → 2025 · approximately +433%
- Meta-attributed revenue
- $47K → $474K2023 → 2025 · approximately +909%
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- Annual company sales
- $5.8M → $35.8M2023 → 2025 · approximately +517%
- Returning-customer sales
- $812K → $9.6M2023 → 2025 · approximately +1,082%
- Customers
- 53K → 281K2023 → 2025 · approximately +430%
- Average order value
- $94 → $1012023 → 2025 · approximately +7%
Managed Google and Meta paid acquisition for a founder-led brand through rapid growth, combining audience strategy, product feeds, creative testing, and campaign optimization.
Company sales and customer figures reflect overall business performance. Meta-attributed revenue is platform-reported and does not establish incremental revenue. Percentage changes are calculated from the rounded figures shown.
Lead generation · Financial services
+77% paid-search leadsMore inquiries at a stable cost per lead
Paid-search spend: approximately $99K (2022) → $173K (2025) · +75%
- Annual paid-search leads
- 4,028 → 7,1462022 → 2025 · +77%
- Paid-search cost per lead
- $24.63 → $24.232022 → 2025 · −2%
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- Client-scored lead-quality rate
- Improved each year2023: +28% · 2024: +18% · 2025: +22%
- Longer-term paid-search lead growth
- 3,637 → 7,1462021 → 2025 · +96%
Managed search, social, and CTV acquisition, using client-scored lead quality to evaluate performance beyond inquiry volume. Total media investment grew from $138K in 2022 to $217K in 2025 (+57%).
Cost per lead remained between $23 and $30 annually from 2021–2025. Lead quality is client-scored; the yearly improvements are relative changes, not percentage-point gains. Cost per lead is not customer acquisition cost.
Lead generation · Two-location local business Example #1
+111% phone leadsMore calls with data-led budget decisions
Reporting period: 2022–2025 · 2025 reported cost per lead: $7.72
- Latest-year phone-lead growth
- 6,989 → 10,4842024 → 2025 · +50%
- Reported cost per lead
- $7.722025 · lowest reported in four years
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- Annual phone leads
- 4,959 → 10,4842022 → 2025 · +111%
- Account click-through / conversion rate
- 13.9% / 22.1%2025
- Share of first-time callers
- 58%2025
Managed paid search and used call-tracking and analytics data to shift budget toward the stronger location campaigns.
Phone-lead totals are not presented as exclusively ad-attributed. Cost per lead and conversion rate reflect the reported account metrics.
Lead generation · Local Three-Location Business Example #2
+22% ad-driven callsMore new callers, lower cost per call
Ad spend: $64.2K (2024) → $72.7K (2025) · +13%
- First-time callers from ads
- 855 → 1,1392024 → 2025 · +33%
- Cost per ad-driven call
- $46.05 → $42.832024 → 2025 · −7%
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- Ad-driven phone calls
- 1,394 → 1,6972024 → 2025 · +22%
- Cost per first-time caller
- $75.08 → $63.822024 → 2025 · −15%
Managed campaigns around phone-call leads, balancing total call volume with first-time callers and the cost of generating each inquiry.
These results refer to ad-driven calls and are separate from sitewide call totals. Percentages are rounded.
These examples reflect specific accounts and periods from prior agency work. Results depend on the business, market, budget, and execution.
Our approach
Clear priorities.
Accountable execution.
We learn how your business works, establish reliable measurement, and build a plan around your goals. From launch through ongoing optimization, you get clear priorities, proactive management, and reporting that explains what comes next.
- 01 / Discover
Deeply understand your business
We start with your products or services, customers, business economics, and market. We learn what makes your offer valuable, how your sales process works, and what a meaningful sale or lead looks like—then agree on the goals.
- 02 / Audit
Establish a clear starting point
We assess existing campaigns, creative, conversion tracking, and the customer journey. Where relevant, we review CRM and follow-up workflows, separating immediate fixes from longer-term opportunities.
- 03 / Plan
Build the right route
We align channels, audiences, campaign structure, creative direction, budgets, and measurement around your priorities. You know the scope, responsibilities, and reporting cadence before work begins.
- 04 / Configure & Test
Build a foundation you can trust
We configure campaigns, feeds, tracking, and agreed customer workflows, then test the full journey. Creative, landing pages, forms, calls, purchases, and consent behavior are checked before launch.
- 05 / Launch & Monitor
Execute with close attention
We launch against the agreed plan and monitor spend, delivery, and conversion signals. Early findings guide measured adjustments, with clear communication about what is live and what we are learning.
- 06 / Analyze, Optimize & Scale
Turn insight into better performance
We connect campaign data with sales, lead quality, and customer feedback to understand what drives results. We use those insights to refine targeting, creative, and customer journeys—then scale the campaigns and channels that demonstrate strong performance, with budget increases guided by efficiency, lead quality, and your capacity for growth.
Branden Lupinacci Founder · Salt Lake City, Utah
Meet Branden
Your strategy partner.
Your day-to-day expert.
I help businesses grow ecommerce sales and generate qualified leads through digital advertising. My approach combines practical campaign strategy with reliable tracking and clear reporting, so you can understand what’s working and make informed decisions about where to invest next.
Before founding Dolomite, I progressed from Online Marketing Analyst to Account Supervisor at an ad agency. I built a strong technical foundation in analytics and conversion tracking, then took on broader responsibility for client strategy, multichannel budgets, and creative direction. Across ecommerce, financial services, healthcare, and local services, I led client relationships and presented performance insights and recommendations to business owners and executive leadership.
That experience shaped how I approach every account: understanding your business, what happens after someone clicks, and what makes a customer valuable. I look at how leads are handled, how customers convert and return, and whether performance supports scaling. At Dolomite, I take ownership of strategy and day-to-day execution—from the initial audit through testing, optimization, and scale—keeping you informed with clear reporting and proactive recommendations.
University of Utah
David Eccles School of Business
B.S. in Business Marketing · Marketing Analytics emphasis
Academic honors & involvement
- Dean’s List
- Business Scholars Program
- Eccles Student Leadership & Involvement Program
Outside of work
Outside of work, you’ll usually find me golfing, skiing, biking, or boating. I also love hiking, camping, and backpacking with friends and my dogs.
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